Sales vs. Marketing: The Original Game of Thrones

Sales vsfrom Visual.ly by Pardot. Marketing: The Original Game of Thrones:
This Sunday will bring the long awaited return of HBO’s acclaimed series Game of Thrones. Avid fans will tune in to see rival houses plot, scheme, and battle for power and position. However, you don’t need to be watching the season premier to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday: between sales and marketing. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There is a lot at stake in this struggle! To help you identify the pain points, mindsets, and opportunities for peace between these two departments, we have put together the fun and informative infographic below.