Who is spending most time using social networking? [Infographic]

Who is spending most time using social networking? [Infographic]:from Smart Insights Digital Marketing by Su

New study shows that social media sacrifices vary by gender

This is a thought-provoking infographic based on a summary of a study commissioned using an independent research company for Browser Media.
The survey investigated the UK usage of social networking sites and their sacrifices for the ‘social fix’. The Infographic illustrates key findings from the survey, the takeaways for us were:

• Women are more active on social networking sites; 60 minutes per day vs 48 minutes.
• Social media users are sacrificing socialising (14%), sleep (10%) and even sex (8%).
• Location is one factor determining social usage; respondents in Sheffield spend twice as long as those in Edinburgh. Can you conclude that from a survey? We’re not sure about the accuracy of this comment:

“if you’re young, female and live in Sheffield, it’s highly likely that you spend a substantial part of your day on social networking sites”

The methodology was for survey was for 2,042 UK adults, over 18 years, who were representative of the UK population by age, gender and socio-economic group were surveyed online.
You can contact Browser Media for the full  report.