Dealing with Darwin. Geoffrey Moore

Dealing with Darwin. Geoffrey Moore . 2005. ISBN 1591841070. How Great Companies Innovate at Every Phase of their Evolution. Okay this is the business book of the year for me, already! Moore has boiled and extended his original work by harnessing the context of an operating company to tease out and illustrate real operational efforts for any company. In collaboration with Cisco, Moore built this book around that recognized innovator, making Cisco the main case study. You do not need to be a technology company to gain valuable management insights from this work. It applies equally to service and product companies. But the track he lays out for you is hard, rigorous and filled with incredible rewards. Along the way you will gain insight into harnessing globalization, near sourcing, outsourcing, repurposing your workforce, what differentiation you must constantly develop,and how not to sacrifice tomorrows' products for today's profits. This is an ambitious book, which offers us an unified theory of market evolution. This is an instant classic and one to buy, read, reread and grow with.