Let My People Go Surfing. Yvon Chouinard.

Let My People Go Surfing. Yvon Chouinard. The education of a reluctant businessman. 2005. ISBN 1594200726. So if you ever needed reasons to buy Patagonia products you will get many from this book. How could such a successful and environmentally conscious company evolve from one mans desire to build a better mountain climbing piton just for himself? It is a refreshing and "open komino" kind of non business business book - perfect for a crowded noisy airplane, but wait for the paperback. Easy reading but full of good insight on how the best business decision scan be made for the right decisions, and not a formulaic Roi model. Patagonia appears to get the most out of their folks and their clients reward them with handsome products. Pure Geoffrey Moore triumph of core over context.