Storytelling. Klaus Fog, Christian Budtz, & Baris Yakaboylu

Storytelling. Fog, Budtz, & Yakaboylu. Branding in Practise. 2005. ISBN 3540235019. This book makes so much sense, it makes you wonder why someone from Europe had to write it! If you have been following the Rocket Builders journey building an integrated and sales and marketing model you will recognize how this books fits so well. The premise is unifying all your messages around your core story. It could be Harley Davidson wrto "Freedom" or Nike "the Will to Win", whatever you need a core story ti unify all your efforts. (We talk about helping the client "discover" how they need you to help them achieve a core goal). Download a chapter at http://www.sigma.dk/pages/sneak_preview.html Very easy read, well organized and it flows wonderfully. A library keeper.