Same Game New Rules. Bill Caskey

Same Game New Rules. Bill Caskey 23 Timeless Principles for Selling and Negotiating. 2006. ISBN 0975851039. Caskey has been a long time sales trainer who has had some recent exposure in the high performance sales podcasts of note. His approach ties in very well with our Integrated Sales and marketing results. As I find these treasures, I just wish they had written these books many years ago, so much time so much money that was missed! This is to me the sales book of the year so far. Our research/experience validates so much of what he is saying. Deceptively easy read, and you can tell he comes at things with a coaching viewpoint. 'Nuff said, you have to buy it. Cheaper/faster from his site www.samegamenewrules.com. Good free stuff buried there as well.

Reg Nordman - Managing Partner Check out our Rocket Readings at http://rocketbuilders.blogspot.com/ Better products. Better partners. Better sales.