Selling Air. Dan Herchenroether

Selling Air. Dan Herchenroether. A tech bubble novel. 2004. ISBN 0975422405. Hilarious and true! This has to be one of the truest tellings of the Arms Merchants trade during the time of the dotcom tech bubble (As well as Y@K) The story of two high value sales guys in two very different companies in the same space. It contains most of the tricks we ran up against and delightfully exposes the inner circle of comments. So true and a fair retelling of where the money all went. If you lived through it, a good revisit, if you missed it, a good history lesson.