Using Email to Promote Your Best Content Marketing Collateral – Social Media Today

Using Email to Promote Your Best Content Marketing Collateral – Social Media Today:from 3forward by Matt Smith

 Lead Generation and Email Marketing

“Gone are the days of sending out thousands upon thousands of “blast e-mails” to an un-targeted mass audience to sell a product or service. Businesses are now building sophisticated Email marketing campaigns to promote their best online content marketing collateral to a well-defined target audience of new prospects and existing customers. These campaigns offer a series of highly-coordinated emails that provide relevant TOFU, MOFU, and BOFU content offers at the appropriate time in the buying cycle. 
Here is a six-step approach to using Email marketing to promote your best content marketing collateral.”   READ MORE…
Source: Social Media Today, by Chris Horton