List Buying: 6 tips for buying the most effective lead list – B2B Lead Blog

List Buying: 6 tips for buying the most effective lead list – B2B Lead Blog:from 3forward by Matt Smith

Growing a Lead Database

Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. In this final blog post in the series (check out the previous posts here: “List Buying: 3 reasons why this tactic can be deadly for marketers” and “Buy, Build or Both Part 2: The basics of list building,”  Brian Carroll provides tips for effective list buying if you choose to go that route.
While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing, sometimes we’re going to miss a few. Sometimes there isn’t the executive buy-in, and the budget that comes with it, to carry out the kind of inbound marketing campaigns that attract every prospect to opt in. And, sometimes there simply isn’t enough time.
So, when you must purchase a list, I recommend that you do the following.   READ MORE>>>>
Source: B2B Lead Blog